Senior Art Director, New York
Senior Art Director, New York
This is Huggies Skin Essentials, a new line of products made to protect sensitive baby skin — including a diaper that actually helps protect against diaper rash. The thing that once caused the problem is now helping to solve it.
Agency: Droga5
Creative Directors: Ted Meyer, Bastien Grisolet
To tell the world about it, we launched Be Free, Baby, a campaign that celebrates all the silly baby stuff babies can get up to when they’re free from rash. And because a rash-free baby is a happy baby, we turned If You’re Happy and You Know It into a song about rash-free butts.